For a long time, and even today, SWOT is something that is given to learn. The frame of the SWOT which indicates Strengths, Weaknesses, Opportunities, and Threats, might not be something needed today.
During a long period of time, SWOT was required and applied by many companies. Even gigants use it today. This technique created before the internet or computers is used for strategic decision-making. But, this model is missing something that marketing can not live without. Knowing the value you bring to others as others perceive it. This is something you must need to know whenever you are creating something for customers. Knowing what you solve for the audience that no one else does. Knowing how to quantify the benefit you provide.
SWOT is missing the boat at guiding you towards strategic decisions that help explain and act on human behavior. Leila Nazari, the writer, explains this theory in order to view it from another perspective.
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