Some standards in the business world need more than just understanding and being aware of them. One of them is the fact that the idea is not even close to being as important as the execution.
This little aspect right here can topple any idea. So, in order to stop stalling out any more, there are some common points of failure you need to get past.
Lack of definition, sometimes the idea is not completely centered, by this we mean, it might be trying to be many things to many people. Think big but start small.
Lack of communication, how you describe your idea today will become your everything tomorrow. The positioning, the messaging and the marketing. This does not mean the idea is not well defined, it means you need to be extremely precise at what you are communicating.
There are a few more points you need to take into account, according to Joe Procopio, the writer of the article. Considering these key points will guarantee a better overall performance.
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