How A Free Service Made Its Founder A Billionaire — He Understood One Thing That The Industry Didn’t

“People don’t behave the way you wish them to behave. Human nature is human nature. If you want to create a successful product, you need to go with people’s psychology, not against it.

Ek grasped that the changes that were happening in society were here to stay. You either go with the flow, and see where the current takes you, or you go against it, and end up drowning.”

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