”When you start with the problem, you ground your business in a real-world context. You present your business as purposeful, urgent, and user-centered. But something else happens when you tell someone about a problem. It triggers a ‘solution reflex’: when people identify with problems, they instinctively want solutions. Activating the solution reflex is a powerful way to hold someone’s attention.”
Keep reading HERE to understand how to trigger that attention.
