Feeling Unproductive? This Brain Bias Could Be to Blame

Bikeshedding is a very sneaky tool your brain uses to keep you stuck, and it’s very common during times of uncertainty. Our brains love the status quo because the subconscious (which makes 95 percent of all decisions) bases its choices on rules of thumb for what has worked in the past.  This desire to keep things predictable means…

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Why Your Amazing Startup Idea Isn’t Taking Off

Some standards in the business world need more than just understanding and being aware of them. One of them is the fact that the idea is not even close to being as important as the execution. This little aspect right here can topple any idea. So, in order to stop stalling out any more, there…

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How to Use Writing to Amplify Your Leadership Impact

Writing it’s a weapon that not many include. It has a long range of attributes, it organizes and clarifies the thoughts. It shows you what you know, and what you don’t. This is an amplifier of leadership impact. It has to deal with a bigger impact and it brings to the table precision. Writing in…

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Why Startups Need To Follow the Money, Not the Model

Sometimes following strategies and concepts that have been already successful will not grant you success. Actually, according to Joe Propcopio, hardly ever. There are some ways to solve this. One is to innovate, if you do something completely different, you can achieve success. This is for the simple reason that no one has ever tried…

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How To Build Your Startup’s Founding Team

Many of the problems of startups have their beginning of the founding team. This is one of the most important decisions that every founder must face. The fact to choose your starting crew, must reunite all the conditions for strong bases. Ineffective teams will lead to failure, not fast, but it will bring failure. There…

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How Startups Build Efficient Marketing Funnels

The best way to know if what you are doing is efficient or not, can be given from others’ experience.  Throwing an ad campaign won’t get you close to your aim if you are not doing content first. Anyone can do ads, but not everyone can make content. Paying attention to the consumers is something…

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The One Objective to Establish a Winning Startup Culture: Get Better Everyday

The puzzle of coming up with a plan to build a strong startup culture it’s an issue that many can have. But we have one solution, a precise and concrete point of view called “Better Everyday” “Better Everyday” is a simple and consistent recommendation of performing day by day. Don’t rush, don’t hesitate, just resolve,…

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