Why Startups Need To Follow the Money, Not the Model

Sometimes following strategies and concepts that have been already successful will not grant you success. Actually, according to Joe Propcopio, hardly ever. There are some ways to solve this. One is to innovate, if you do something completely different, you can achieve success. This is for the simple reason that no one has ever tried…

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Think your startup idea will work? Run a premortem for the best chance at success

To give context, premortem analysis is a technique which purpose is to identify vulnerabilities in the plan. A premortem analysis is a forward looking process rather than the backward looking process of a postmortem. Within startups premortem is something some big players recommend to always implement. This is because without anticipating problems, and encouraging your…

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Investors Are Looking For Startups With These Characteristics

There are some key points on your company that can guarantee success. Knowing what exactly investors are looking for can be a game changer. Investors expect returns for their investments. Identifying the startups that will be successful is their job. These are some of the factors you can focus on in order to call investors…

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The SWOT is Dead.

For a long time, and even today, SWOT is something that is given to learn. The frame of the SWOT which indicates Strengths, Weaknesses, Opportunities, and Threats, might not be something needed today. During a long period of time, SWOT was required and applied by many companies. Even gigants use it today. This technique created…

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A Framework for Understanding Customer Love

Customer love for products is something that you really need to be focusing on. Mostly if you are an early stage startup, and you are looking forward to implementing metrics that assess whether or not your product is working.  These metrics are critical to understand what customer love is, and why it is so worthy…

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How To Build Your Startup’s Founding Team

Many of the problems of startups have their beginning of the founding team. This is one of the most important decisions that every founder must face. The fact to choose your starting crew, must reunite all the conditions for strong bases. Ineffective teams will lead to failure, not fast, but it will bring failure. There…

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Why Pre-Seed

In today’s ecosystem the rounds and valuations that venture capitalists are getting have skyrocketed. This added with the trend of founders attempting to raise funds earlier than ever ends up with a complicated situation. Pre-Seed is important because of this.  The market is offering a solid framework for this pre-seed round. They usually don’t give…

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Camels, Not Unicorns, Are The New Darlings of Silicon Valley

For those who don’t know, in business, camel and unicorn, are both words describing companies. A camel has evolved for consistency and reliability, even in harsh conditions. While a unicorn, as you can imagine, is used to indicate any privately held company worth more than a billion dollars. Because of how rare it is to…

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How Startups Build Efficient Marketing Funnels

The best way to know if what you are doing is efficient or not, can be given from others’ experience.  Throwing an ad campaign won’t get you close to your aim if you are not doing content first. Anyone can do ads, but not everyone can make content. Paying attention to the consumers is something…

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10 Things You Should And Should Not Do For a Startup

Startup…Indeed, once again we want to encourage you to believe in your ideas. To help you out with things you should or you may have to avoid, we bring you a new note.  Launching your startup is a rollercoaster of emotions, up and downs, until you have one problem to face off with, investment. This…

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